TikTok for Business
Strategy, Experience Design, Visual Design
Background
TikTok for Business is TikTok's official platform for businesses to advertise, market, and connect with a massive audience.
The challenge
To design a cohesive website experience and refine the brand message.
- Designed web pages across multiple breakpoints supporting bright but clean aesthetics.
- Contributed to the establishment and evolution of the design system,
The strategic approach to the site redesign lied in building a flexible modular site system that can elevate the message through media, text, or graphic elements.
visual design
Inspired by TikTok's culture I designed a visual direction that is bright in character and celebrates personalities.
The team and I kept the TikTok brand fundamentals, like primary colors and typography, but expanded the style guide with additional colors to make sure content editors can tailor pages to a message and audience and not have pages lose the visual rhythm. To elevate the brand and create moments of delight we incorporated TikTok popular sayings and tags into the design as a part of the visual language.
results
The strategic approach to the site structure combined with an inspiring visual style already shows the results:
- 18.5% increase in unique blog views.
- 33% increase in unique inspiration page views.
- 11% increase in Ad Manager Registration.
Credits:
Michelle Silbiger, Rima Massasati, Tammy Hsieh
